Originally Posted by Farenhajt
Bleach is actually great manga, addictive and entertaining, and when something is addictive and entertaining it means that author is doing something right, even if doesn't plan at all, or if story is rather slow cause Kubo is better at drawing than writing.
The main problem isn't in manga itself, nor Kubo (who can do with his work whatever he wants), but rather its fanboys from forums such as Bleach Exile who it like a second Bible, or search for deeper non-existant meaning.
Higher expectations are nothing bad at all. Kubo's started Bleach in very interesting way, which somehow faded with time.
I don't look into deeper meaning in shounen. But sensible, unconventionally led story is not an exorbitant hope.
And (who knows?) maybe Kubo's keeping something up his sleeve, but current disappointments are perfectly reasonable. The plot is rather simple, with only two opposite sides of conflict. We have only bunch of quite cool characters to stick with (psychologically quite shallow though) and WTF's written all over our faces, when those characters are getting fairy wings etc.
It's like wipe_your_ash
said, you have to finish what you've started. I really enjoy Bleach, but I'm also not blind and can tell when someone is giving me shit.